Virat Kohli Business List 2026: Brands Owned & Endorsemets by Kohli

The Virat Kohli business list 2026 covers ownership stakes, startup investments, and brand endorsement contracts across multiple industry sectors.

Kohli operates businesses in fashion, hospitality, fitness, sports franchises, and gaming while maintaining endorsement portfolios in banking, automotive, technology, and consumer goods.

This documentation provides structured data on companies owned, invested in, and endorsed by Kohli. Each business category is separated for clarity.

Financial estimates and ownership percentages are based on publicly available data as of early 2026.

Virat Kohli Business List 2026

Key Highlights:

• One8 and WROGN represent Kohli’s primary ownership in the athleisure, fashion, and hospitality sectors
• Investments span plant-based food, fitness centers, insurance, gaming, and wellness technology
• Sports franchise stakes include FC Goa (ISL football) and Team Blue Rising (E1 electric racing)
• Endorsement portfolio includes 25+ brands across banking, FMCG, automotive, technology, and lifestyle
• Universal Sportsbiz Pvt. Ltd. holds a significant investment in fashion enterprise scaling
• Restaurant ownership includes the One8 Commune chain and the Nueva Restaurant
• Brand endorsement fees reportedly range from Rs.7.50 crore to Rs.10 crore per contract
• Business diversification mirrors professional athlete investment patterns in India

Top List of Virat Kohli Businesses in 2026

Virat Kohli Company Name

Kohli directly owns two primary brands: One8 and WROGN. Both operate under different business models with distinct market positioning.

One8 started as a premium athleisure brand in 2017. The business expanded into hospitality through the One8 Commune restaurant chain across multiple Indian cities.

Kohli partnered with PUMA for product collaboration, launching sneakers initially and later expanding to full athletic wear collections for men, women, and children.

WROGN operates as a fashion lifestyle brand focused on contemporary casual wear.

The brand is managed through Universal Sportsbiz Pvt. Ltd. (USPL), where Kohli holds investment stakes.

WROGN recently became an official sponsor of Royal Challengers Bangalore (RCB) in the Indian Premier League.

Both brands represent direct ownership rather than licensing arrangements. One8 focuses on premium sportswear and hospitality experiences.

WROGN targets mainstream fashion consumers with an emphasis on unique styling approaches.

List of Brands and Businesses Owned By Virat Kohli

One8

One8 operates as a premium athleisure brand launched in collaboration with PUMA in 2017. The brand covers sportswear, casual wear, and performance athletic products. Kohli owns the brand and manages strategic direction.

The business diversified into hospitality with One8 Commune restaurant locations in Delhi, Kolkata, Pune, and Bangalore. This expansion represents vertical integration from fashion into lifestyle experiences.

Product lines include sneakers, apparel for multiple demographics, and accessories. The PUMA partnership provides manufacturing and distribution infrastructure while Kohli maintains brand ownership and creative control.

One8 Commune

One8 Commune operates as an upscale restaurant chain across five Indian cities. Locations include Aerocity Delhi, Mall Road Delhi, Golden Park Kolkata, The Mills Pune, and Lavelle Road Bangalore.

The restaurants serve contemporary global cuisine with bar service. This venture extends Kohli’s brand into the hospitality and experiential dining sectors. Management structure includes operational partners while Kohli retains ownership stakes.

WROGN

WROGN functions as a mainstream fashion brand targeting young urban consumers. The brand offers casual wear, denimwear, and lifestyle products for men. Positioning emphasizes non-conventional styling and contemporary aesthetics.

Universal Sportsbiz Pvt. Ltd. manages WROGN operations. Kohli holds ownership stakes in both the brand and the management company. Recent developments include the RCB sponsorship deal, linking the brand to Indian Premier League visibility.

Distribution channels include retail stores, online platforms, and multi-brand outlets across India. The business focuses on affordable premium positioning in the Indian fashion market.

Nueva Restaurant

Nueva Restaurant operates in RK Puram, Delhi, specializing in South American cuisine. Kohli co-owns the restaurant with actress Anushka Sharma. The establishment focuses on authentic Latin American dishes and beverage programs.

This venture represents a single-location hospitality investment rather than a chain expansion model. The restaurant caters to Delhi’s premium dining segment.

Chisel Fitness

Chisel Fitness represents Kohli’s investment in the fitness center industry. He invested Rs.90 crore in 2015 through a partnership with Chisel Fitness and CSE. The investment aimed to establish gym chains across Indian cities.

The business model focuses on premium fitness facilities offering personal training, group classes, and specialized workout programs. Kohli functions as an investor and strategic advisor rather than an operational manager.

FC Goa

FC Goa operates in the Indian Super League football competition. Kohli holds a 12% ownership stake in the franchise. Other stakeholders include Indian industrialists and football investors.

The franchise competes in India’s top-tier football league. Kohli’s involvement includes financial investment and promotional support. This represents sports franchise diversification beyond cricket.

Team Blue Rising

Team Blue Rising competes in the E1 World Championship for electric powerboat racing. Kohli co-owns the UAE-based team with Adi K Mishra. The investment focuses on sustainable motorsports and electric racing technology.

The team operates in the world’s first all-electric powerboat racing series. This venture aligns with sustainability messaging and emerging sports categories. Kohli’s role includes ownership stakes and brand visibility support.

Universal Sportsbiz Pvt. Ltd.

Universal Sportsbiz Pvt. Ltd. functions as a fashion enterprise managing multiple sports-inspired clothing brands. Kohli invested Rs.19.3 crore in 2020. The company oversees WROGN operations and other fashion ventures.

This investment provides infrastructure for fashion brand scaling and portfolio expansion. The company focuses on integrating athlete branding with mainstream fashion markets.

List of Brands and Businesses Endorsed By Virat Kohli

Puma

Sportswear sector. Association began in 2017 with an eight-year deal valued at Rs. 110 crore. Kohli endorses athletic footwear, training wear, and sports performance products.

The partnership includes the One8 product line collaboration beyond standard endorsement arrangements.

Marketing focus targets sports performance and lifestyle athleticism. The brand leverages Kohli’s cricket career and fitness positioning across Indian and international markets.

MRF Tyres

Automotive sector. Partnership established in 2015 with initial annual fees of Rs.8 crore, later increased to Rs.12.5 crore. Kohli endorses passenger vehicle tyres and two-wheeler tyres.

The association emphasizes performance, durability, and safety messaging. MRF uses Kohli’s sports credentials to reinforce product quality positioning in the Indian automotive market.

Audi India

Automotive sector. Initial partnership in 2015, renewed in 2021. Kohli endorses luxury sedan and SUV models. The association aligns premium automotive positioning with Kohli’s lifestyle brand image.

Marketing campaigns focus on performance engineering and luxury experiences. Audi targets affluent Indian consumers using Kohli’s visibility and aspirational appeal.

HSBC India

Banking sector. Association began in 2023. Kohli serves as brand ambassador for retail banking products and services. The “My Account Starts Today” campaign featured Kohli promoting account opening and banking accessibility.

HSBC emphasizes excellence, determination, and integrity messaging through Kohli’s endorsement. The partnership targets young professionals and emerging affluent consumers.

Myntra

E-commerce sector. Kohli joined Myntra alongside Anushka Sharma in 2022. Endorsement covers fashion platform promotion and lifestyle category visibility.

The partnership focuses on self-expression through fashion and digital shopping experiences. Myntra leverages Kohli’s urban appeal for platform growth and brand awareness campaigns.

Noise

Technology sector, specifically wearables. Association established in December 2022. Kohli endorses smartwatches, wireless earbuds, and fitness trackers.

Marketing emphasizes youth-oriented technology adoption and performance tracking. Noise positions itself as an affordable premium wearable brand using Kohli’s fitness-focused image.

Hero MotoCorp

Automotive sector, two-wheelers. Partnership began in September 2018. Kohli endorsed the Xtreme 200R motorcycle model initially. The brand uses Kohli’s youth appeal and fearless attitude positioning.

Marketing targets young bike buyers with performance and style messaging. Hero MotoCorp’s tagline “Fear Nothing” aligns with Kohli’s competitive sports image.

Vivo

Smartphone sector. Partnership established in 2017. Kohli endorses mobile phone models and brand visibility campaigns. Marketing focuses on technology innovation and youth connectivity.

Vivo targets Indian smartphone buyers using Kohli’s popularity for market penetration and brand recall.

Philips India

Consumer electronics sector, specifically male grooming products. The association began in 2018. Kohli endorses electric shavers, trimmers, and personal care devices.

Marketing campaigns promote grooming confidence and personal care routines. Philips uses Kohli’s grooming-conscious image to position male grooming as mainstream behavior.

Manyavar

Ethnic wear sector. Partnership established in 2016. Kohli endorses traditional Indian clothing for men, including sherwanis, kurtas, and ceremonial wear.

The “Adha-Adha” campaign featured Kohli promoting marriage and togetherness themes. Manyavar targets Indian ceremonial wear buyers using Kohli’s family-oriented image and cultural appeal.

American Tourister

Luggage sector. The association began in 2016-2017. Kohli endorses travel bags, backpacks, and luggage accessories.

The “Born To Cross Boundaries” campaign uses Kohli’s international cricket career as adventure and exploration messaging.

Marketing targets travel enthusiasts and frequent travelers across India.

Herbalife Nutrition

Health supplements sector. Partnership renewed in 2021. Kohli endorses protein supplements, vitamins, and wellness products.

Marketing emphasizes fitness, nutrition, and healthy lifestyle messaging. Herbalife leverages Kohli’s fitness-focused public image for product credibility in the Indian wellness market.

Blue Star

Home appliances sector. Partnership established in 2019. Kohli endorses air conditioning systems, commercial cooling products, and water purifiers.

Blue Star focuses on innovation and customer satisfaction messaging through Kohli’s endorsement. The brand targets middle and upper-middle-class Indian households.

Volini

Pharmaceuticals sector, pain relief products. The association began in 2018. Kohli endorses pain relief sprays, gels, and ointments under Sun Pharma Consumer Healthcare.

Marketing emphasizes sports performance, physical fitness, and pain management. Volini uses Kohli’s athletic conditioning to position pain relief products for active consumers.

Luxor

Writing instruments sector. Partnership established in early 2023. Kohli endorses pens, markers, and stationery products.

Luxor positions itself on quality craftsmanship and expression. The brand targets students and professionals using Kohli’s achievement-oriented image.

Duroflex

Mattress sector. Partnership began in 2023. Kohli endorses sleep products and mattress technology. The “Great Sleep, Great Health” campaign emphasizes rest and recovery importance.

Marketing focuses on wellness, physical health, and sleep quality. Duroflex uses Kohli’s fitness regimen to promote sleep as a performance factor.

LivSpace

Interior design sector. Kohli and Anushka Sharma jointly endorse LivSpace home interiors and design services. The partnership targets homeowners seeking customized interior solutions.

Marketing campaigns feature the couple promoting home aesthetics and personalized design experiences.

Essilor

Eyewear sector. French brand enlisted Kohli as an ambassador in 2023. Endorsement covers prescription glasses and vision care products.

Essilor launched multimedia campaigns featuring Kohli for the Indian market positioning. The brand targets eyewear consumers with quality and vision health messaging.

Mobile Premier League (MPL)

Gaming platform sector. Partnership established in 2019 with Rs.12 crore, later renewed. Kohli endorses online gaming platforms and e-sports competitions.

The “Darr Ko Hatao, Bada Khel Jao” campaign promotes secure gaming experiences. MPL uses Kohli’s sports credentials to position skill-based mobile gaming as legitimate entertainment.

Star Sports

Sports broadcasting sector. Kohli joined as brand ambassador in 2023 for IPL promotion. The “Shor On, Game On” campaign featured Kohli encouraging sports viewership.

Star Sports leverages Kohli’s cricket career for IPL, World Cup, and cricket series broadcasting promotion across India.

Too Yumm

Health snacks sector. Partnership established in 2018. Kohli endorses healthy snacking products including baked snacks and nutritional foods.

Marketing emphasizes fitness-conscious eating and healthy snack alternatives. The brand targets health-aware consumers using Kohli’s dietary discipline reputation.

Wellman

Health supplements sector. Partnership began in 2019. Kohli endorses men’s vitamin supplements and wellness products.

Marketing focuses on male health, fitness support, and nutritional supplementation. Wellman uses Kohli’s fitness regimen to position supplements for active men.

Toothsi

Oral care sector. Kohli and Anushka Sharma jointly endorse Toothsi dental care and hygiene products. Marketing emphasizes dental confidence and oral wellness.

The brand targets consumers seeking dental aesthetics and oral health solutions using the couple’s visibility.

Great Learning

Education technology sector. Kohli serves as brand ambassador for online learning platform. Great Learning offers professional upskilling courses and career development programs.

Marketing uses Kohli’s achievement-oriented image to promote continuous learning and skill development for career advancement.

Shyam Steel

Construction materials sector. Kohli and Anushka Sharma endorse Shyam Steel TMT bars. The “Hamesha Ke Liye Strong” campaign leverages the couple’s relationship imagery for construction strength messaging.

Marketing targets construction buyers and contractors with durability and quality positioning.

Avas Living

Real estate sector. Partnership established in 2022. Kohli endorses Avas Living’s luxury residential community in Alibaug.

Marketing emphasizes community living, luxury experiences, and residential quality. The brand targets affluent buyers seeking premium residential properties.

O’cean Beverages

Beverage sector. Kohli endorses hydration drinks and energy beverages under Ball Corporation. Marketing targets fitness enthusiasts and active consumers with hydration solutions.

The brand uses Kohli’s fitness positioning to promote beverage products for sports performance and wellness.

Batwrap

Sports equipment sector. Australian brand enlisted Kohli in June 2023. Endorsement focuses on cricket bat customization products. The “Virat Kohli Electric Blue” collection features bat wrapping and customization materials.

Batwrap targets cricket players seeking equipment personalization and performance enhancement.

FAQs

• Is Virat Kohli Punjabi?

Yes, Kohli was born into a Punjabi family in Delhi. His family background is Punjabi, and he maintains cultural connections to Punjab despite residing primarily in Delhi and Mumbai.

• What is the net worth of Virat Kohli?

Kohli’s net worth exceeds Rs.1,050 crore, derived from cricket salary, match fees, IPL contracts, business ownership, investments, brand endorsements, and real estate holdings across Delhi, Mumbai, and Alibaug.

• Is Virat Kohli the owner of WROGN?

Yes, Kohli owns WROGN, a fashion lifestyle brand offering contemporary casual wear. The brand is managed through Universal Sportsbiz Pvt. Ltd., where Kohli holds investment stakes.

• In which companies did Virat Kohli invest?

Kohli invested in Blue Tribe, Rage Coffee, One8, Hyperice, Chisel Fitness, Digit Insurance, Universal Sportsbiz Pvt. Ltd., WROGN, Galactus Funware Technology, FC Goa, Nueva Restaurant, Sports Convo, and Team Blue Rising.

• Is One8 owned by Virat Kohli?

Yes, Kohli owns One8. The brand started as premium athleisure and expanded into the One8 Commune restaurant chain operating in Delhi, Kolkata, Pune, and Bangalore.

• Which restaurants are owned by Virat Kohli?

Kohli owns One8 Commune locations in Aerocity Delhi, Mall Road Delhi, Golden Park, Kolkata, The Mills Pune, and Lavelle Road Bangalore. He co-owns Nueva Restaurant in RK Puram, Delhi.

Conclusion:

The Virat Kohli business list 2026 demonstrates diversification across ownership, investment, and endorsement categories.

Business maturity shows progression from initial fashion ventures to hospitality, sports franchises, and technology startups.

Key portfolio characteristics include:

• Direct ownership in the fashion and hospitality sectors
• Strategic investments in fitness, wellness, and plant-based food
• Sports franchise stakes in football and electric racing
• Endorsement portfolio spanning 25+ brands across multiple industries
• Long-term brand building through owned companies
• Revenue diversification beyond cricket career earnings

Kohli’s business ecosystem reflects athlete investment patterns focused on brand extension, sectoral diversification, and long-term wealth creation.

The portfolio balances operational businesses with passive investments and endorsement income streams across India’s growing consumer markets.